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Internet Courses
The Internet Plan for Small Business (Part I)
The Internet Plan for Small Business (Part II)
1. The Internet Plan for Small Business (Part I)
Time and Day: 1/2 day Workshop (Saturday, 09:00-12:00)
Fee: $45.00 per participant
Who is this course for: You will learn what the Internet is, what a business website can do for business--and yours in particular--, what you get from it and what impact it will have on your business and business processes.
After attending this workshop, you will have enough information to know what having a website will mean for your business and to make a decision on whether your business needs a website.
Course Outline
1. The World Wide Web
- Types of websites
- Hyperlinking
- Browsers, platforms and servers
- Content, content, content
- Your customers
- The down side
- The skill set of Designers
- Future of the Web
2. Technology Overview
- ISPs
- Internet Hosting
- Domain names
- Email
- Using agents & consultants
- Do-it-yourself or outsource
- Static vs. Dynamic
3. Points of Leverage
- Advertising
- On the Radar
- Communications
- Customer Service
- Direct Selling
- Internal Processes
- Global Marketing
- Electronic Billing
- Security Issues
4. Goals for your website
1. The Internet Plan for Small Business Owners (Part II)
Time and Day: 1/2 day Workshop (Saturday 13:00-16:00)
Fee: $45.00 per participant
Who is this course for: Small business owners or start-ups who plan to create a business website and want to understand better their options the costs and the implications on their business processes of getting the most from a business website. This mini-course includes a detailed case study.
You are a professional business person who understands your own business and market. You hear the hype about business websites, but find all the options and techno-jargon overwhelming. This mini-course will explain what is going lay out all have clear information on what a website can and can't do for your business and what to focus on to get up and running.
Course Outline
1. The Players:
- The buyers (platforms, browsers, versions)
- The sellers (website designers, graphic designers, ISP's
(hosts, resellers), SEO experts, internet strategists, registrar)
2. The technology you need to know:
- IP addresses and domain names
- Internet protocols: http, ftp, smtp
- Domain name server (DNS)
- Domain authority (i.e., CIRA) and domain registrars
- parking a domain
- Purchasing a domain name
- .com/.net/.org/.ca/.gc.ca/.on.ca/.au/.uk.com
- Servers (Windows/Unix), host, client, etc.
3. The services you will purchase:
- Domain Registry Services
- Hosting Services
- servers (Windows/Unix)
- what host options: bandwidth, space, email, security etc.
- Website Services
- website files
- content (images, text, logo, graphics)
- Coding standards
- maintenance
- SEO
- e-Commerce
- legal and security issues
4. Common words/technologies or concepts (what you need to focus on and what you don't).
- HTML/DHTML/XML
- JavaScript (client-side scripting)
- Search Engines and Search directories
- Database-driven content, i.e., MySql
- PHP (server-side scripting-Unix)
- ASP (server-side scripting-Windows)
- CSS
- graphics
- Return on Investment (ROI)
- shopping cart
- security certificate
- secure email
- Copyright
- WWW consortium, accessibility and web standards
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